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Home > Libri > Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Gabe Zichermann | Wiley | ISBN 9780470562239
17 giugno 2011 in Gameifications
Best Gamification Book
… Jesse Schell THE ART OF GAME DESIGN – A BOOK OF LENSES … GAME BASED MARKETING: INSPIRE CUSTOMER LOYALTY THROUGH REWARDS, CHALLENGES AND CONTESTS … reali da una prospettiva puramente marketing. Testo obbligatorio! ——————————————————- Total Engagement di…
